Dear 65GS.com
historians . . . .
Hemmings has an interesting snippet of mostly unknown automotive history on their blog this morning. Citroën started out building a car very similar in design and manufacturing to Ford's Model-T. That caught the attention of Billy Durant who was interested in gaining an automotive foothold in Europe. Here is the blog entry:
https://www.hemmings.com/blog/2019/03/07/not-long-after-it-was-founded-100-years-ago-citroen-nearly-became-a-gm-subsidiary/Durant sent some GM executives including two other automotive titans: Alfred Sloan and Walter Chrysler to look into the acquisition. Curiously, the consensus was that Citroën plant was "antiquated," and that factored into abandoning the effort. Yet this simply wasn't true. Citroën had taken over essentially a brand new plant originally built by the French government to make munitions during the first world war. It appears that private tensions ultimate sunk the proposal and that instead of GM getting a new division, the world instead would get Chrysler corporation.
The article goes on to describe the up and down history of Citroën. While demonstrating technical leadership in the industry, it struggled to be profitable and eventually was forced by the French government to merge with Peugeot in 1974.
Some interesting reading about a curious chapter in American and European auto manufacturing that had far-reaching effects in both parts of the world.
Cheers, Edouard