Author Topic: Nostalgia from Hagerty's: Remembering J.C. Whitney.  (Read 90 times)

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Offline elagache

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Nostalgia from Hagerty's: Remembering J.C. Whitney.
« on: April 07, 2025, 03:30:36 PM »
Dear mid-60s Buick caregivers who occasionally drive down memory lane,

Hagerty's has a piece that brought back quite a few memories for me:

https://www.hagerty.com/media/automotive-history/j-c-whitney-lives-well-sort-of-but-it-definitely-isnt-the-same/

Shortly after Biquette became my hand-me-down car, I started indulging in goodies from the J.C. Whitney catalog.  Some things were a real success.  My first Custom Autosound stereo for Biquette was bought through J.C. Whitney.  I bought a gadget to sound an alarm when you left the headlights on.  That definitely saved a few batteries.  There were some obvious failures as well.  I bought a third brake light, but never got the wiring straightened out, so that instead of a solid light it would flicker like a turning signal.  There was a cheap interval wiper kit that ultimately stayed in the packaging.  It looked too weird to attempt installing.  Of course none of this preserved Biquette's originality, but as a kid I wasn't into that.  To quote the article: "Even if you just gazed at the inventory, you just knew that some of Whitney’s merchandise would make your ride—and you—hipper, cooler and an automotive standout in general . . . "

As the article points out, the world is a very different place now than it was when J.C. Whitney thrived.  It is hard not to be nostalgic for those simpler times . . . .

Edouard

P.S. You might notice a reference to a Hemming article about J.C. Whitney toward the end of this piece.  I'm sure I'm not alone in worrying that Hagerty's and Hemming's are increasing intruding into each other's turf.  I guess more nostalgia, but I certainly wish there was room for both these pillars of the hobby in the times to come.

Offline Jimbo

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Re: Nostalgia from Hagerty's: Remembering J.C. Whitney.
« Reply #1 on: April 08, 2025, 06:53:52 AM »
Great story. In my yoot my friends and I would go to the Warshawsky?s store, it was on Archer Ave. and State Street in Chicago. The place was always crowded with customers. I used to study the catalog to see what to buy next to add to my 70 Impala. Mini foam steering wheel and pop-up sunroof were a couple. Ahh the good ole days.
Jim
Chicago