Dear Dan, Jim, Chuck, Kevin, and mid-60s Buick lovers . . . .
Am at the Mecum Indy auction where a 1965 GS convertible just went across the block. Unfortunately we still aren't getting any respect.
I'm sure it hurts when a top notch restoration doesn't fetch the dollars that another comparatively restored car is able to command, but I think that's missing the point. The economics of classic cars is as simple as supply and demand. It doesn't matter how well a car is restored, there have to be enough competing buyers to drive the price up. If 1965 Buick GS were more in demand, the price surely would increase. It is that interest that is missing, not the restoration quality.
The key to increasing the value of these cars is evangelism about the 1965 Buick Gran Sport and other Buicks. As much as the traditional muscle and pony cars still command a hefty price - they are old news. If you want our cars to become valued, you need to make the trendy. It won't happen overnight, but driving and enjoying these cars is infectious. TV opportunities like the Wheelz coup with All Girls Garage gets these cars out in the public spotlight.
So nobody should feel bad about what a GS is getting at action. It isn't a reflection on the cars themselves. In a way, it is up to us to decide what we want. Do we want the values to rise or do we want to keep these cars our own little secret!
Cheers, Edouard
